Email Database for Internet Marketers: Worth or not?

email list for internet marketingThere are so many internet marketing companies out there which will offer you email addresses list for a price. The question is whether you should buy that email database for your internet marketing efforts or being your own email database.

An Honest Truth

Let me tell you a fact, buying lists will not only get you banned on various networks but you being an internet marketer would have lost lot of time, effort and money in sending mails to people who may have shifted to Gmail and Yahoo because they found Hotmail live so troublesome.

Importance of genuine email list

The first rule of internet marketing is to make a legitimate and genuine e mail list. It should be made up of those prospective clients who have evinced an interest in your service or product. This will immediately ensure that these people are half way there to buying service or product you are trying to sell them as internet marketer. This permission based email marketing is ethical, not irritating and a genuinely profitable internet marketing strategy. It also saves you heaps of money in postage and is time effective because the same email can be sent to all the people of your database with just one click.

I find the newsletter subscription method to be most successful in building up email list.

Internet marketing uses this method to make your clients know about different products offered in different segments of your newsletter. Some of these newsletters can be categorized according to the products and services offered. So your subscribers can choose his product newsletter, in which he can get to know about discounts, information, products and services tips for his choice.

Being an internet marketer, you need to have a signup button, normally found in email signature. This is useful if your client has not got your website’s email address because he got to know about you through another site. With sign up buttons, you can send your customer a sign up form and then send him more product information and updates.

Other methods of list building

  • Some of my colleagues in an IT company got plenty of email addresses while they were hosting an event on the launch of one of their services, and passed out a questionnaire asking the delegates what they thought about the company’s already existing services, their products, and what needed to be improved. Voilà! A readymade database!
  • Sign up boxes can also be put outside banks, restaurants and shops asking them to either join in some new promotional event program so that they can take part in such future programs as well as benefit for other discounts, freebies or lucky prizes. This is another legitimate way to get free email addresses.

Hope as an internet marketer, you found these tips for email list building useful.

About Brij

Bhrat Brij is a SEO expert, Internet Marketer, Affiliate Marketer and Bioinformatician. My short bio or have a look on my Google Profile


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  3. These are very useful and need to know tips for everyone who plans using Email marketing to promote his business.
    I and i say this from my own personal experience, think that email marketing is the marketing strategy that offers the biggest return for the initial investment. It is really easy to set up.
    All you need is a good email template to get your potential customers interested and an email database with opt-in email addresses that you can gather on your own or buy from one of the many email list providers on line.
    To expand my from business I’ve been buying my email databases and so far it is as good as it gets.


  1. Eric says:

    I feel permission based Email marketing is ethical, not irritating and a genuinely profitable internet marketing strategy. It […]

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