Ask any SEO expert or SEO consultant, they will tell you not to use flash if you aim to make your site SEO friendly. Even I am not a big fan for using Flash for business websites. I agree that Flash gives your site trendy and savvy look but flash and SEO don’t go together.
Reasons not to use Flash
You will hear from any SEO consultant or SEO expert not to use Flash. Many people don’t agree with their stand and thus it is important to know the reasons why these SEO experts say so:
1) Crawlers don’t read flash: No doubt flash gives your site a cool look but crawlers (search engine spiders) are not able to read flash content. For them it is more like a blank page with no content. If you want to make your site SEO friendly, you need to put content for crawlers to see. Only then these bots will be able to make out if your site is relevant for the keywords you are promoting or not.
2) The Apple’s Genre: Most of people are aware with the fact that Apple Devices don’t support Flash. Earlier, Apple’s market share was very less and it doesn’t seem to be an issue. But with arrival of iPhone and iPads, things have changed all together. Now, you can’t neglect the fact that Apple devices don’t support Flash.
3) Single URL Structure: Another reason all SEO experts or SEO consultants don’t prefer Flash based site is they use single URL for the entire site. It has negative impact not only on crawlers but also for analytics as well as bookmarking purposes.
How Google Treats Flash?
For those, who are not yet satisfied with the reasons for not using Flash in their website(s), here is another reason (and the major one). Google doesn’t see flash and most of flash in invisible for the eyes of the Google.
Testing If Google is blind to Flash:
To test, if Google can see flash content or not, put the website URL, some content which is in flash in double quotes and search them. No results will appear. Now, do it again for same site which can some text (not inside Flash, of course). This time, you will see search results.
Conclusion: Google can’t read Flash.
HTML5 and jQuery: The Flash Alternative
For those who want to make their site cool yet SEO friendly, you can find answers in form jQuery and HTML 5. Both of these offer nearly similar Flash effects but they have two big advantages:
1) Search Engines can read jQuery as well as HTML 5.
2) Apple Devices support jQuery as well as HTML 5.