Importance of SEO Maintenance

Once you have got rankings for keywords in search engine, you know SEO expert or SEO consultant you hired has worked in right manner. But what after once your keywords have attained top positions?

Firstly, SEO is not a “get rich quick scheme”. It takes time, dedication, persistence and financial commitment to get to the top of the search engines. The time frame varies from a month to a year or more. Secondly, you must maintain your keyword rankings or they will begin to fall.

SEO maintenance means not just being in same position but also improving the position. This is done by SEO tweaking and few other processes. After completing all SEO process once, you still will have to continue SEO process to sustain rankings.

You should keep the following training opportunities and skill sets in mind:

                       SEO Maintenance Plan by SEO expert

  1. Monitor search engine rankings
  2. Traffic Tracking
  3. Advanced SEO techniques, including page titles, META descriptions, META keyword sets internal page cross-linking, search engine submissions, robots.txt files and domain name management.
  4. Optimize keyword weighting, proximity, density and related factors.
  5. Search term ranking analysis.
  6. Link popularity building research, management and strategy.
  7. Online forum and industry newsletter monitoring.
  8. Keyword research, including a firm understanding of language and the way people search.
  9. Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more.
  10. Marketing and branding experience.
  11. Essential Web site usability practices.
  12. How to adjust to the changing algorithms of search engines.

A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It’s not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated. SEO Maintenance Plan is important to keep website rankings high.

Why Monthly SEO Maintenance Required?

As we know Search engine optimization is not one time but a gradual process. It takes a lot of tedious efforts of SEO experts and SEO consultants to gain rankings. We have to follow specific guidelines for SEO. For genuine, long-term SEO benefits, there are no short cuts.

  • You must optimize gradually or it will look fake and you can be penalized by Google.
  • Your website needs to be the best to achieve top rankings, the best websites will have fresh content and up-to-date news.
  • The Monthly SEO process is when we work to connect your website with the rest of the web.
  • You will get more leads just because your site will be better. We are constantly improving it as a part of our Monthly SEO Plans.

Is it Necessary?

If a website is left a long time without any SEO maintenance plan then a drop in rankings could occur. Therefore, maintenance needs to be done for specific keywords that have achieved high organic rankings on search engines. Businesses with important keywords ranking high on organic listings simply cannot afford to lose their positions as it will mean a decrease in traffic, leads, and sales. It will be good if these companies continue to pay a SEO agency to maintain their rankings at an affordable cost.

During SEO maintenance, it does not mean just maintaining the keywords around the same positions. A professional SEO agency should also work on improving the initial ranking of the keywords. Below are some of the maintenance tasks for SEO:

  • Changing Tags: If a SEO expert or SEO consultant finds that there is a drastic drop in your SEO ranking; they might suggest changing the tags for every optimized page.
  • Adding content: Adding fresh and keyword-rich content is definitely a great way to maintain your favorable SEO rankings.
  • Reviewing keywords: If the conversions are low from SEO, your agency might suggest reviewing of keywords and optimize more relevant keywords for you.
  • Building links: Building link is a process that must not be stopped. Consistent link building is needed to maintain favorable SEO rankings.
About Brij

Bhrat Brij is a SEO expert, Internet Marketer, Affiliate Marketer and Bioinformatician. My short bio or have a look on my Google Profile

Speak Your Mind