Often I have seen many SEO experts or SEO consultants, talk about positive ranking factors in SEO but no one talks about those factors which you must avoid in order not to get penalized by search engines especially the Big G.
Contrary to many SEO experts’ views, negative penalty never occurs in a day but over a span of time. When flags are raised for the first time, search engines take them lightly but repeated violations will surely keep them in their eyes always and they will not hesitate in penalizing you. It’s only now when most people realize they were doing something wrong in SEO, which should never have been done and then they look for help from fellow SEO experts or SEO consultants.
After Google’s Panda Update, more stress in being laid on what you must not do rather than on what you must do. Following are the few factors or strategies, you must avoid:
Nonetheless, it is one of oldest, trick but yet spammy trick. No doubts, all search engines ask you to put keywords in your content in order to be found easily but they have given you a threshold. Don’t they have? People think that crawlers will be attracted to their content magnets if they stuff keywords. But honestly, keyword stuffing can get you penalized by search engines.
When you are inclined towards doing thing in SEO in a tricky manner, it probably will come to your mind to stuff the keywords and then hide them. This way, human users won’t see anything but search engines will see your keyword enriched page. Right? But let me tell you, being a SEO expert, I know search engine bots hate what is hidden. They are programmed to see what human reader sees. Never hide any text by giving it same background color or through CSS.
This is term which many newbies in SEO might have no idea about. It can be termed as sophisticated hiding. It’s something like rigging a site so that bots and crawlers see a different version, whereas humans see a different one. Let me be honest, Search engines don’t like it and it is one of worst things to do. If detected, Google can ban your website permanently.
Never ever buy links. Google doesn’t like it at all. If you are seriously into SEO, you would remember what an article in New York Times did damage to big guns. No SEO expert or SEO consultant now will advise you to buy paid links.
This is more or less achieved with automated software when you want your website’s link all over the internet, especially in blogs and forums. If caught repeatedly, search engines might ban not only your website but your complete network of websites.
To conclude always play safe in SEO and follow correct recommendations of SEO expert or SEO consultant as he is the one, who knows how to do things in a right manner.